If you write press releases, a column for your local paper, a library or personal blog, the book “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” may be for you. Published by John Wiley in September 2014, the book is available in print and electronic formats.
The book is organized into six topics
- How to Write Better (or How to Hate Writing Less, for the recovering or “adult onset” writer) offers some handy scaffolding and blueprints for better thinking and writing.
- Writing Rules offers easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
- Story Rules (Part 3) and Publishing Rules (Part 4) give some guidelines on elements that infuse your content with heart and soul and integrity, and layer it with a warm blanket of trust. There’s a lot to learn here from the ground rules of journalism and publishing, so those are covered, too.
- Things Marketers Write gives you a super-tactical look at typical marketing tasks.
- And, finally, Content Tools delivers a reference list of resources and paraphernalia to help you produce your best work.
Even better, the book’s main points are also highlighted in an infographic by Tania Schoeman. Use these 12 steps to take your writing from a disconcerting jumble to a coherent, useful piece of content that engages audiences.